Football Finance Expert Kieran Maguire Explains How The Reds are Closing The Gap On Their Greatest Rivals
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Little wonder, then, that there will have been many a glance cast in envy from down the East Lancs Road at Old Trafford.
Alex Ferguson may have achieved his famous aim of knocking Liverpool off their perch during his 26-year reign at Manchester United.
But the Fergie glory years are a distant memory and it is their greatest rivals, under the expert management of Jurgen Klopp, who are now in the ascendency.
Not that it will be much comfort, but United remain a step ahead of Liverpool off the field.
For the 2017-18 season, the Red Devils announced record revenues of £590m.
“If you look at the most recent results, for 2018, Liverpool were £135m behind Manchester United, and that’s a pretty big gap to narrow, but the success that Liverpool have had this season will probably have knocked off about £40-50m off that, there will have been bonuses paid by Standard Chartered and Western Union, who are the senior partners in terms of shirt sponsorship, so that will have kicked in as well.
“But I think the areas which Liverpool very much had to address the gap between themselves and United were first of all matchday income, and by getting to the Champions League final, it means Liverpool played more matches than Manchester United at home, so therefore they would have been picking up gate receipts with increased frequency, and they would have been able to charge premium prices, especially the knockout rounds, to hospitality partners, so that would have benefitted.
“But Liverpool had already managed to reduce the gap as a result of expanding the Main Stand, and they could narrow that further if they decide to go to a 60,000-capacity stadium.
“The other area, generating commercial income, is the one where Manchester United were the smartest kids on the block. The approach they took was to go to individual countries and say, ‘would you like to be our official supplier of mobile phones in Thailand, in Indonesia, and then in Japan’, and Liverpool have started to copy that model. But what Liverpool can offer partners, and what Manchester United can’t, is to be able to say, ‘by the way, do you want your photo taken with the Champions League trophy this season?’ Which is very, very attractive.
Liverpool, Manchester United and the £135m gap that is fast disappearing.
Leading football finance expert Kieran Maguire explains how the Reds are closing the gap on their greatest rivals
Liverpool supporters do not need reminding what an incredible season it was on the field – a sixth European Cup and a club-record 97 Premier League points are testament to that.
Alex Ferguson may have achieved his famous aim of knocking Liverpool off their perch during his 26-year reign at Manchester United.
But the Fergie glory years are a distant memory and it is their greatest rivals, under the expert management of Jurgen Klopp, who are now in the ascendency.
Not that it will be much comfort, but United remain a step ahead of Liverpool off the field.
For the 2017-18 season, the Red Devils announced record revenues of £590m.
“If you look at the most recent results, for 2018, Liverpool were £135m behind Manchester United, and that’s a pretty big gap to narrow, but the success that Liverpool have had this season will probably have knocked off about £40-50m off that, there will have been bonuses paid by Standard Chartered and Western Union, who are the senior partners in terms of shirt sponsorship, so that will have kicked in as well.
“But I think the areas which Liverpool very much had to address the gap between themselves and United were first of all matchday income, and by getting to the Champions League final, it means Liverpool played more matches than Manchester United at home, so therefore they would have been picking up gate receipts with increased frequency, and they would have been able to charge premium prices, especially the knockout rounds, to hospitality partners, so that would have benefitted.
“But Liverpool had already managed to reduce the gap as a result of expanding the Main Stand, and they could narrow that further if they decide to go to a 60,000-capacity stadium.
“The other area, generating commercial income, is the one where Manchester United were the smartest kids on the block. The approach they took was to go to individual countries and say, ‘would you like to be our official supplier of mobile phones in Thailand, in Indonesia, and then in Japan’, and Liverpool have started to copy that model. But what Liverpool can offer partners, and what Manchester United can’t, is to be able to say, ‘by the way, do you want your photo taken with the Champions League trophy this season?’ Which is very, very attractive.
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